Business ICT tip #09: Outstanding website.
- Innocential
- Feb 3, 2021
- 2 min read
Currently, according to DataReportal, there are 4.66 billion internet users, thus the internet represents a huge base for potential customers and clients. Moreover, there are also over 1.7 billion websites on the internet all competing for some or all of these internet users. Therefore, not only do you and your business or career need a website to access this huge potential customer base, you need an outstanding one. The one that ranks on page one of search engines like Google for particular keywords or search queries that are related to your business or career.
First of all, if you do not have a website you definitely need one. A website allows entities to build their brand, grow their online presence, showcase their products and services, get found online, engage and communicate with their followers, share information and updates, and many more. People are now buying online, chatting online, entertainment online, games online, meetings online and so on and so forth. Almost every business now has a website, in fact the world is going online, so should your business.
Then if you already have a website, is it outstanding? Is it performing well? Websites can be optimised to rank higher in search engines and appear on page one; this is called Search Engine Optimisation (SEO). SEO comprises of a number of things, some of which are:
Quality of content- does your site have relevant information?
Content layout- are your website pages properly laid in terms of headings and images?
Keywords- are there relevant keywords related to your business?
User experience- are people enjoying, commenting or sharing your content? Does your site load faster or it's slow?
Backlinks- are there sites linking back to your site so as to show your relevancy and popularity?
Therefore, as a summary, not only do you and your business or career need a website to access the huge potential customer base on the internet, you need an outstanding one. Remember, if you need any assistance with regards to websites or any other ICT services, Holycity freelancers is always here for you. You may discover more about our services here.
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