Advertise & promote your business online | DIGITAL MARKETING AGENCY.

INTRODUCTION

The world has gone digital, almost every activity is now online: shopping, communication, learning, entertainment, etc. so should be your business. Your business should be online because most people are now spend the most time online- buying online, interacting online. The first step to take your business online will be to create an online store or website. After placing your business online, there is need to advertise and promote your business or company online. This is called digital marketing or online advertising. Digital marketing will enable you to meet and reach your customers- people interested in your products or services. However, there are thousands of businesses online in the same industry as yours, that is why you will need the best digital marketing strategies that attract the right customers to you and make them see you as the best seller.

This is the very reason for our existence! Holycity freelancers is also a digital marketing agency. As a digital marketing company, we have equipped ourselves with extensive knowledge and skills which enables us to carry out the best digital marketing campaigns for our clients. We help clients advertise their businesses online and carry out successful marketing campaigns. We help our clients focus and spending most of their energy on their core vision, as we help them with ICT and online activities such as digital marketing- in this way we grow together!

Let us go deeper into digital marketing. What is digital marketing? What are the types of digital marketing? What are the advantages of digital marketing as compared to traditional methods of marketing like billboards and newspapers?

What is digital marketing?
Types of digital marketing.
Advantages of digital marketing.
How to get started with digital marketing with us.
Why you should choose Holycity freelancers to be your digital marketer?
Conclusion

WHAT IS DIGITAL MARKETING?

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers and advertise products or services.Ϙ Consumers now heavily rely on digital means to research products; at the same time, businesses are also selling and advertising their products online. Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications. Ϙ

COMMON TYPES/PLATFORMS FOR DIGITAL MARKETING

Search Engine Marketing/Pay per click

Search engine marketing is the practice of marketing a business using paid advertisements that appear on Search Engine Results Pages (SERPs) as shown below. Ϙ

Social Media Marketing

This is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves posting content on social media, interacting and engaging with followers, analyzing results, and running social media advertisements. Ϙ It allows the creation of ads based on location, job title, interests, age, etc. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Ϙ

Content Marketing/ Websites

This type of marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action. Ϙ This also involves marketing via websites and blogs.

Mobile Advertising

This is any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections. Companies advertise through text ads via SMS or through banner advertisements that appear embedded on a mobile web site or app. Ϙ

Email Marketing

This is the act of sending a commercial message, typically to a group of people, using email for advertisements and requesting business or solicit sales or donations. Ϙ Email marketing campaigns allow organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. Ϙ Nearly 60% of consumers say that email plays a role in their purchase decisions. Ϙ

Influencer Marketing/Affiliate Marketing

Brands or companies can partner with influencers (celebrities, sites, or people that are considered experts in their field) with many followers; these influencers will post their products thus marketing them. Brands can then reach these influencers’ followers with branded content and offers. Ϙ

ADVANTAGES OF DIGITAL MARKETING

Global reach- An ad posted on the internet has the potential of reaching worldwide audiences, thus digital marketing has a global reach.
Lower cost-optimized digital marketing campaigns can reach the right customers at a much lower cost than traditional marketing methods·
Trackable, measurable results- digital marketing campaign progress can be measured using web analytics and other online metric tools, and this makes it easier to establish how effective a campaign has been.
Personalization- Digital marketing has options for personalization and targeting audience; thus, the campaign will reach customers which meet the campaign criteria thus increasing the effectiveness of results.
Improved conversion rates- if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

HOW TO GET STARTED WITH DIGITAL MARKETING WITH US.

Holycity freelancers is also a digital marketing company or agency. We help businesses run successful digital marketing campaigns, and what makes us outstanding is that we carry out extensive research for each and every campaign that we do for our clients, this way, we optimize the ad to reach the right audiences and produce the best results. We use evidence-based tactics and practices to run campaigns for our clients. Digital marketing is a science as well as an art; and we possess both aspects of these skills.

Interested in hiring us for digital marketing? Kindly send us a message via our Live Chat facility or send us an email at holycityfreelancers@gmail.com. We will inquire from you the goals for the campaign, your budget, nature, and duration of the campaign; from this info, we will advise you on the best platform or type of digital marketing to pursue among many other things. When running the campaign, we will give you a link to track the results. We will discuss further details with you over chat.

WHY SHOULD YOU CHOOSE HOLYCITY FREELANCERS TO BE YOUR DIGITAL MARKETER?

We practice evidence-based, experimentally-proved marketing strategies.
Our services are very cheap.
We carry out research prior to running a campaign so that we optimize our targeted audience and produce the best results.
We offer links to tracking the results where possible; and frequent detailed campaign statistics.
We always work hard to keep up to our 5 core values: Professionalism, Excellence, Accuracy, Punctuality & Client Satisfaction.

CONCLUSION

Am sure you agree with me in that the world has gone online and that digital marketing is now a crucial part of today's business. We are geared up to help you market your business on the internet- whether the business is a start-up or has been running for long now; we always have a way of improving them. The sky is the limit in the physical word, but not in the digital world. Always growing!